About Us

Founded by Yusuf Kareem, Oomo Ajadi is a menswear label rooted deeply in Yoruba heritage and reimagined through the lens of modern design. The name itself—“Oomo Ajadi”, meaning child of heritage and rebirth—reflects the brand’s mission: to honour the past while shaping the future of African menswear.

Each Oomo Ajadi piece is more than clothing — it’s a connection to ancestry and purpose. Drawing from Yoruba rituals and symbols, our collections reimagine traditional forms with a modern edge. Through works like “WHITE⸻ORACLE: The Eko Spirit Walks,” we transform sacred traditions such as the Ẹyọ Festival into timeless garments that carry meaning, confidence, and soul.

 At its core, Oomo Ajadi is more than a clothing brand; it is a living narrative. Each collection draws from the sacred rhythms, symbols, and stories of Yoruba culture, translating them into contemporary garments that speak to identity, pride, and spirit. Through clean tailoring, refined silhouettes, and purposeful design, Oomo Ajadi bridges tradition with the modern man’s expression of self.

Yusuf Kareem’s vision began with a desire to preserve cultural memory through fashion. His work often weaves spiritual and ancestral codes into fabric—each piece crafted as a vessel of meaning. Collections such as “WHITE⸻ORACLE: The Eko Spirit Walks” reinterpret age-old rituals like the Ẹyọ Festival, transforming them into wearable stories that carry stillness, power, and a sense of belonging.